Pours a red-tinged amber with light but steady bead feeding a beige, quite dense head that sinks in parts, leaving uneven texture on top, but nice retention and a big run-on sentence. No lace but otherwise very nice.
Nose is pleasant enough; hop aroma which is the overriding characteristic. Citric on the front but quickly becomes very metallic, with big brass notes, hint of floral at the back. A bit thin, almost like a hop soft drink, but decent.
Front palate has virtually nothing on it, just thin with slight tang from the hops which come more to the fore midway, nice and citric. Towards the back they become again very metallic, with a real ashy astringency on the back that is just unbalanced and simple with no nuance. It's inevitable from something with no body but I still can't forgive it. The whole palate is as empty as life itself, there's nothing here but bitterness and disappointment.
Watery and flat, couldn't expect much but that doesn't elevate it from nothing.
This beer is evidence that a sense of humour and clever marketing do not equal good beer. Under the circumstances, this is a pretty good brew; but this is the same as saying "That girl's a pretty good ballet dancer, considering she hasn't got any legs."